Trybe account management for DTC & CPG brands

Your Trybe Program, fully managed for you.

Aligned Growth sources, briefs and manages creators on Trybe, so you get a steady stream of Meta-ready creator ads and only pay creators when their videos drive sales.

Running influencer programs since 2021 · Pay creators on performance

Attributed sales per brand on Trybe

Running it alone$23K
With an agency partner$71K

3x the revenue

Trybe platform averages per active brand, agency-supported (161 brands) vs. self-run (1,609 brands), last 90 days. Platform-wide data, not a guarantee of results.

Brands we've built creator programs for

Drink Update

Client love

What brand partners say

Brands do well on Trybe

Brands with an agency partner scale faster.

Approved content per brand

339

vs. 113 running it alone

Attributed sales per brand

$71K

vs. $23K running it alone

Attributed orders per brand

1,141

vs. 291 running it alone

Source: Trybe platform data, averages per active brand over the last 90 days, 161 agency-supported brands vs. 1,609 self-run brands. Reflects all Trybe agency partners, not Aligned Growth clients alone.

Performance results from our brands

$100K

in Meta spend scaled behind one piece of creator content we sourced.

“We were able to use that content in an ad that now we’re spending $100,000 on.” Isaac Mertens, Founder

20% increase in ROAS

FabFitFun spent seven figures on Meta and saw a 20% increase in ROAS with AGM-run partnership ads: ads served through influencer handles instead of the brand handle.

How Trybe works

Creator ads where you only pay for sales.

Trybe connects your brand with creators, turns their videos into Meta partnership ads and pays them a commission on the sales they drive. Here’s how a program runs, and where Aligned Growth takes the work off your plate.

Your brand

Creator program

+48 creators

✓ Joined

01

Creators join your program

Creators discover your brand on Trybe’s marketplace, join in one tap and start making videos about your product.

With Aligned Growth

We recruit and vet creators already converting on Trybe, then brief them on the hooks working in your category.

24 new submissions

✓ Approve

↻ Revise

✕ Reject

Problem/solution

Unboxing

02

Content gets reviewed

Every video lands in one workspace to approve, send back for revisions or reject, tagged by angle and format.

With Aligned Growth

We review every submission and write the revision notes, so you only see content that’s ready to run.

Partnership ads

✓ Whitelisting on

● Live

✓ Ads built

● Live

✓ Launched to Meta

● Live

03

Ads launch to Meta

Approved videos run as partnership ads through the creator’s handle, pushed to your ad account in a few clicks.

With Aligned Growth

We set up whitelisting and load ready-to-test ads into your account, organized by angle for your media buyer.

Creator earnings

● Paid

Attributed sales

$3,240

Orders

62

04

Creators earn on sales

Server-side tracking ties each sale to the exact creator and video, and Trybe pays commissions automatically.

With Aligned Growth

We manage commissions, samples and creator comms, and report which creators and hooks drive revenue.

Trybe is the engine. We're the team that scales it.

You focus on the brand. Aligned Growth runs the program day to day.

Aligned Growth runs

  • Sourcing and vetting creators from a roster already producing on Trybe
  • Brand-to-creator matching for your category
  • Briefs, coaching and revision notes on every submission
  • Commissions, samples, approvals and creator comms
  • Hooks, formats and offers converting across brands right now

Trybe handles

  • A marketplace of 100,000+ creators
  • Partnership ads pushed to Meta in a few clicks
  • Server-side attribution to the exact creator, video and sale
  • Automatic Stripe payouts, plus Shopify and Meta integrations

You

  • Get results, not admin
  • Scale ad spend on what converts

Who you'll work with

A fully remote team that works as an extension of yours, running creator programs for DTC and CPG brands since 2021. You'll work with a dedicated Account Manager and Campaign Manager who oversee your creator operations, from sourcing to launching content in Meta.

8 figures

in revenue driven for our brands

200+

brands served

1B+

impressions generated through influencers

The Aligned Growth team together in the office

Let's build your creator ad engine.

Tell us about your brand. On the call you'll get:

  • A read on whether Trybe fits your products and margins
  • The creator angles we'd test first for your category
  • A clear plan and pricing, with no pressure

We take on a limited number of Trybe brands at a time.

Questions brands ask

Do I need to be on Trybe already?

No. Trybe is free to start, with no seats, contracts or minimums. We set it up with you.

How do creators get paid?

Mostly on commission when their video drives tracked sales, so you're not paying for content that flops. Retainers and bonuses for top performers are optional.

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