Hitting 5.7M+ Impressions Without Paid Ads

When Solawave came to us, they weren’t some unknown brand. People had seen the wand. Some had even used it. But awareness wasn’t translating to brand recognition—and definitely not to scalable, consistent content that moved the needle.

So the question became: How do we break through the noise in a saturated beauty category, build trust, and drive performance... without spending a ton of money?

That’s exactly what we solved with this campaign.

This case study walks you through how we helped Solawave hit 5.7M+ impressions, activate 650 creators, and generate sellout momentum—using a seeding-first approach that proved the right creators are your best distribution channel.

Let’s get into it.

The Brand

After years in the skincare and beauty industry—and battling their own skin challenges—Solawave set out to change the game.

Their mission: to take powerful, clinically proven technologies once limited to dermatologists’ offices and make them accessible to everyone- anytime, anywhere.

The Challenge

In a beauty world filled with options, Solawave was ready to expand their audience and scale their reach, particularly for their hero product: the Solawave Red Light Therapy Wand.

The challenge: with over a dozen different red light therapy masks, wands…etc on the market, how do you stand out amongst competitors while educating and building trust on social?

The Solution

To help Solawave scale their presence on social, Aligned Growth launched an influencer marketing strategy designed to achieve two key goals: deliver authentic, high-impact content and scale the reach of their Red Light Therapy Wand.  

With a focus on reach and spend efficiency top of mind - Aligned Growth implemented a mix of awareness building and content-generating tactics:

• Influencer Seeding: By getting Solawave into the hands of content creators everywhere, we increased general brand awareness organically while also securing content from each partner.

• Holiday Paid Campaign: Paid campaigns allowed us to put out tailored content that would educate viewers with key messaging on product benefits, as well as promote Solawave’s Holiday Sale. We launched this campaign just in time for the New Year - a crucial time in the beauty space when people are establishing new habits/routines.

The Results

The numbers speak for themselves. With just 2 campaigns, Aligned Growth helped Solawave achieve:

• 5.7 million impressions from both gifted and sponsored influencer content.
• 660 influencer posts that blended education, entertainment, and style, leading to products selling out during the holiday season.
• 650 creators activated across multiple platforms.
• 2 campaigns designed to reach diverse audiences and showcase the results of the Solawave Red Light Therapy Wand, Serum, and Lightboost topicals.
• $2 CPM achieved by targeting creators with high-performing audiences, with a focus on engagement and results-driven storytelling.
• #2 in Competitor EMV Ranking, from #5 when Solawave started with Aligned Growth.

‍

Standout Content Highlights

Some of the most impactful content came from creators who found very organic ways to showcase the product in their everyday routine:

• Cori Rae was part of our product gifting campaign. She created a very organic feeling ASMR style get ready video where she highlighted a few of her favorite products.
• Gillian Del Zotto’s relationship with Solawave started in a paid capacity and quickly followed with her organically adding in the wand to her “A Day in the life of a NYC mom” videos.
• Ana Velez video was more of your traditional style educational beauty video, she knew what would resonate with her audience and it performed, garnering almost 2,000 comments!

Final Takeaway

By strategically targeting high-performing creators, Aligned Growth helped Solawave execute a high-volume gifting campaign that delivered authentic, high-impact content.

The secret? Pairing the right products with the right creators—and giving them full creative freedom to speak to their audience in a way that felt natural and true to their voice.

This approach not only kept spending efficient, but also amplified results. With 5.7 million impressions and growing, the data proves that success doesn’t come from running endless campaigns—it comes from reaching the right niches with creators who genuinely connect.

By scaling the program and doubling down on what worked, Aligned Growth took Solawave’s influencer strategy to the next level, unlocking powerful new channels of organic growth.

‍