Gift Guides are a pillar of seasonal content to inspire holiday shoppers, through organic discovery and even direct search. During influencers’ busiest month, scoring a coveted spot on a gift guide is difficult and usually costs a premium.

Enter Aligned Growth.

By leveraging our influencer network, we activated a multi-brand, high-value gifting campaign that secured placements across dozens of creator gift guides. And did it all on free product collaborations.

The result? 50 influencers featuring our curated roster of DTC products during peak gifting season.

Campaign Strategy

To stand out during the holiday rush, we built a collaborative influencer experience that creators wanted to participate in.

• We curated two premium gifting bundles
  • Gifts for Her — 25 influencers
  • Gifts for Him — 25 influencers
    
    
• Six complementary brands were featured in each bundle, with eight total brands participating:
  • Flux Footwear
  • HexClad
  • Unhide
  • Popsmith
  • Nobl Travel
  • Ten Thousand
  • Clayton & Crume
  • Haverhill
    

• Each creator received a personalized, high-ticket gift box
• By bundling products and leveraging our existing creator relationships, we secured top-tier influencers ranging from 10k–600k followers—all through gifted collaborations.

The result was significant seasonal visibility for every participating brand, with product features appearing alongside story-aligned brands.

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Campaign Results

• 2.1 million total impressions
• 61 influencer posts
• 17,800 engagements
• 10.2M cumulative creator reach

A massive wave of organic viewership and purchase-intent engagement.

Campaign Takeaways

• Female creators dominated the “Gifts for Him” campaign from a partner gifting angle
• Engagement and comments showed a clear trend: female consumers were driving the conversation and purchase intent.
• Impression rate was strong during peak holiday competition at 21%, indicating high viewer interest
  
• The presence of macro creators created a meaningful “lift effect,” rapidly increasing visibility across the board.

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Why This Campaign Worked

1. Gift Guide Demand Is High and Creators Run Out of Capacity
Brands typically compete and pay premiums for December placements. Our approach eliminated friction by giving creators a curated, ready-to-shoot experience with plenty of runway ahead of the holidays.

2. Bundling Increased Value
A premium, multi-brand gifting allowed us to attract top-tier influencers. The curated experience also led to increased enthusiastic creators and richer, more narrative content.

3. Zero Lift for Brand Teams
In the midst of brands’ busiest season, this was a value-add campaign that was executed without any lift for internal marketing teams. No outreach, negotiations, or logistics.

Top Performers:

• Logan Thomas (22k views, 47 saves on TT, 27k followers)
• Addison Beth (18k views, 106 saves on TT, 34k followers)
• Olivia Catania (26k views, 41 saves on TT, 135k followers)
• Skylar Rose (201k views, 240 saves on TT, 647k followers)
• Jenna Finch (25k views, 106 saves on TT, 477k followers)
• Anna Heid (11k views, 22 saves on TT, 135k followers)
• Cristina Capron (16k views, 576k followers)

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