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Billion Dollar Beauty

A woman-owned & operated beauty product brand.

Billion Dollar Beauty

Billion Dollar Beauty is a clean beauty brand.

The Challenge:

As Billion Dollar Beauty was growing as a brand and going after major retail partnerships like Target, they were in need of UGC to showcase their hallmark product, the beauty box. 

The Solution:

Aligned Growth activated dozens of TikTok and Instagram creators who opted into a gifted collaboration with the brand to produce user generated content using the product.

The high-volume approach that we took to outreach allowed us to break into the competitive beauty space and begin new partnerships with MUA, beauty, lifestyle, and fashion creators.

The collaboration resulted in over 180 TikToks, Instagram posts, and Instagram stories posted from over 46 profiles. This generated $21,317 in media value (calculated at a $10 CPM).

“This creative is amazing”

- BDB’s Ad buyer

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