Sometimes a quick adjustment to the Creative Brief is all it takes.
For DIFF Eyewear, we made the pivot to the creative briefs to.....Let The Creator CREATE.
Just a week later, we had a post go Viral.
The first post generated 2.6M Views ...... 232k Likes
The second post... 1.2M Views... 17k likes...
Not only that, but this post made it on Newsweek. When it comes to Organic Reach and growing an influencer program, you need to let Creators create. Often times, Paid Social Marketers want their Intro hook, to the benefits, to the CTA but it limits the reach of the posts. Creative briefs should guide creators on the vibe and educate on the product. After that, let the creator create!
You can see the posts below!
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