How Daughters of India partnered with 247 Creators

The Brand

Daughters of India is a leader in the slow fashion movement. They support the sustainable and ethical creation of clothing with care for the planet and people. The brand is beloved by conscious consumers and fashion enthusiasts alike.

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‍The Task

Aligned Growth partnered with Daughters of India to help scale up the impact of their influencer efforts. The goal? Increase awareness of the brand to new audiences, as measured by Instagram and TikTok impressions.

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‍The Results

In the first four months of the partnership, Aligned Growth had seeded 247 creators with Daughters of India dresses and generated 198 pieces of tagged content from these creators, that could then be leveraged even further into paid advertising. 

On the creators’ organic channels alone, these social posts amassed almost 1 million impressions across Instagram and TikTok, all in exchange for free products.